The publication of new guidance from ukactive on the use of defibrillators marks an important development for the fitness and leisure sector. While automated external defibrillators (AEDs) are not currently a legal requirement in gyms or leisure facilities, expectations around emergency preparedness are changing rapidly. For operators, the message is clear: preparedness for sudden cardiac… Continue reading What UK Active’s New Defibrillator Guidance Means for Gym and Leisure Operators
By Neil Haughin, Managing Director, Uplift Fitness Marketing In the fitness industry, a one-size-fits-all approach rarely delivers maximum results. Today’s gym members are more discerning than ever, with diverse goals, schedules, and interests. For gyms to stay competitive, their promotional strategies need to evolve. This is where data-driven marketing comes in – the key to… Continue reading Using Data to Drive Gym Promotions that Members Actually Want
By Dave Alstead, Commercial Director, Xplor Gym If you’re planning to start offering 24/7 access, you need the right software in place first. In this article, Xplor Gym’s Dave Alstead runs through what to look for in a software platform and partner. A third of privately owned gyms and fitness clubs are now open 24/7… Continue reading Choosing the Right Gym Software When Going 24/7
