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By Neil Haughin, Managing Director, Uplift Fitness Marketing In the fitness industry, a one-size-fits-all approach rarely delivers maximum results. Today’s gym members are more discerning than ever, with diverse goals, schedules, and interests. For gyms to stay competitive, their promotional strategies need to evolve. This is where data-driven marketing comes in – the key to… Continue reading Using Data to Drive Gym Promotions that Members Actually Want

By Dave Alstead, Commercial Director, Xplor Gym If you’re planning to start offering 24/7 access, you need the right software in place first. In this article, Xplor Gym’s Dave Alstead runs through what to look for in a software platform and partner. A third of privately owned gyms and fitness clubs are now open 24/7… Continue reading Choosing the Right Gym Software When Going 24/7