Author: Lara Schlosser

By Neil Haughin, Managing Director, Uplift Fitness Marketing In the fitness industry, a one-size-fits-all approach rarely delivers maximum results. Today’s gym members are more discerning than ever, with diverse goals, schedules, and interests. For gyms to stay competitive, their promotional strategies need to evolve. This is where data-driven marketing comes in – the key to… Continue reading Using Data to Drive Gym Promotions that Members Actually Want